3. Privacy Policy

Last updated: Today

 

At Florence & Brooke, we value your privacy and are committed to handling your personal information with care and transparency.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit, interact with, or make a purchase through florence-brooke.com.

By using our website, you acknowledge the data practices described in this Privacy Policy.

 

Information We Collect

When you visit our website, place an order, or contact us, we may collect certain personal information, including:

1. Your full name

2. Email address

3. Phone number

4. Billing address

5. Shipping address

6. Order details and purchase history

7. Payment confirmation and transaction information

8. Device and browser information

9. IP address

10. Website activity, including pages viewed, products browsed, and items added to your cart

11. Communications with our customer support team

12. Marketing preferences and subscription information

We collect information as reasonably necessary to operate our store, fulfill orders, improve our services, provide customer support, and maintain a secure shopping experience.

 

How We Use Your Information

We may use the information we collect to:

1. Process, confirm, and fulfill your orders

2. Send order confirmations, shipping notifications, and delivery updates

3. Respond to customer inquiries and support requests

4. Process returns, refunds, and exchanges

5. Improve our website, products, and overall shopping experience

6. Detect, prevent, and investigate fraudulent or unauthorized activity

7. Send promotional emails and store updates in accordance with your preferences and applicable law

8. Analyze website performance and customer interactions

9. Provide relevant advertising and promotional content, where permitted by applicable law

10. Comply with applicable legal, regulatory, and tax obligations

We use personal information for legitimate business purposes and handle it in accordance with applicable privacy and consumer protection laws.

 

Shopify

Our online store is hosted by Shopify, which provides the e-commerce platform that enables us to offer our products and services.

Your personal information may be processed and stored through Shopify's systems, databases, and integrated applications.

Shopify may process certain information in accordance with its own privacy practices and applicable data protection requirements.

For more information, please refer to Shopify's official Privacy Policy.

 

Payment Information

Payments made through Florence & Brooke are processed securely by trusted third-party payment service providers.

Florence & Brooke does not directly store your full credit card details.

Depending on the payment methods available at checkout, your transaction may be processed through credit card networks, Apple Pay, Google Pay, Shop Pay, or other secure payment providers.

Payment providers may collect and process the information necessary to authorize transactions, prevent fraud, and complete purchases.

Their handling of payment information is subject to their respective privacy and security policies.

 

Sharing Your Information

To operate our business and provide our services, we may share relevant personal information with trusted third-party service providers.

These may include:

1. Shopify and associated e-commerce services

2. Payment processors and financial service providers

3. Shipping carriers and delivery partners

4. Product suppliers and fulfillment partners

5. Customer support platforms

6. Email marketing and communication services

7. Website analytics and performance tools

8. Advertising and marketing partners, where applicable

9. Legal or regulatory authorities when required by law

We share information as reasonably necessary to fulfill orders, provide customer service, operate our website, support marketing activities, or comply with legal requirements.

Certain advertising-related disclosures may be considered a sale or sharing of personal information under applicable U.S. state privacy laws, even when no money is exchanged.

Where required by law, we provide applicable privacy choices and opt-out rights.

 

Direct Supplier Fulfillment

Some orders placed through Florence & Brooke may be fulfilled and shipped directly by our trusted suppliers.

These suppliers may be located outside the United States, including in China.

To process and deliver your order, we may share necessary information with the relevant supplier or shipping partner, including:

1. Your name

2. Shipping address

3. Order and product details

4. Contact information required for delivery

This information is shared for order fulfillment, shipping, and related customer service purposes.

Because some of our service providers operate internationally, your personal information may be transferred to or processed in countries outside the United States.

 

Marketing Communications

If you subscribe to our mailing list or otherwise agree to receive promotional communications, we may send you emails about:

1. New arrivals and featured collections

2. Exclusive offers and promotions

3. Seasonal sales and special events

4. Boutique updates and store announcements

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our promotional messages.

You may also contact us directly at:

info@florence-brooke.com

Unsubscribing from promotional communications will not prevent us from sending essential transactional emails relating to your purchases.

 

Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to improve your browsing experience and understand how visitors interact with our store.

These technologies may help us:

1. Remember your preferences

2. Maintain shopping cart and checkout functionality

3. Analyze website traffic and performance

4. Improve website functionality

5. Measure marketing and advertising effectiveness

6. Deliver more relevant advertising, where permitted

Some cookies are essential for the website to function properly, while others may support analytics, personalization, or advertising.

You can manage or disable certain cookies through your browser settings and any privacy controls made available on our website.

Disabling certain cookies may affect the functionality of some website features.

 

Data Security

At Florence & Brooke, we take reasonable measures to protect your personal information against unauthorized access, misuse, alteration, disclosure, or loss.

We rely on established e-commerce platforms, payment processors, and service providers that maintain appropriate security measures.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

While we work to safeguard your information, we cannot guarantee absolute security.

 

Data Retention

We retain personal information for as long as reasonably necessary to:

1. Process and fulfill orders

2. Provide customer support

3. Manage returns, refunds, and exchanges

4. Maintain business and transaction records

5. Comply with legal, accounting, and tax obligations

6. Resolve disputes and enforce our policies

7. Prevent fraud and protect our business

When personal information is no longer required, we take reasonable steps to delete, anonymize, or securely retain it where legally necessary.

 

Your Privacy Rights

Depending on the state in which you reside and applicable privacy laws, you may have certain rights regarding your personal information.

These may include the right to:

1. Request access to personal information we hold about you

2. Request correction of inaccurate personal information

3. Request deletion of certain personal information

4. Obtain information about how your personal information is collected and used

5. Opt out of certain targeted advertising or the sale or sharing of personal information

6. Appeal certain decisions regarding privacy requests, where required by law

These rights may be subject to applicable legal requirements, exceptions, and identity verification procedures.

To submit a privacy-related request, please contact us at:

info@florence-brooke.com

We will review and respond to your request in accordance with applicable law.

We will not unlawfully discriminate against customers for exercising their privacy rights.

 

Children's Privacy

Our website is intended for general audiences and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without any consent required by applicable law.

If you believe that a child has provided us with personal information inappropriately, please contact us at info@florence-brooke.com so we can review the situation and take appropriate action.

 

Third-Party Websites

Our website may contain links to third-party websites, platforms, or services.

These websites operate independently and may have their own privacy policies and data collection practices.

Florence & Brooke is not responsible for the privacy practices, security measures, or content of third-party websites.

We encourage you to review the privacy policies of any external services you choose to use.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website features, legal obligations, or privacy practices.

When changes are made, the updated policy will be published on this page.

We encourage customers to review this page periodically to stay informed about how their personal information is handled.

 

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us.

Store name: Florence & Brooke
Website: florence-brooke.com
Email: info@florence-brooke.com

We take your privacy seriously and will do our best to address your questions and concerns in a clear, professional, and timely manner.